We’re at a cultural crossroads and the road ahead is a choice. We can walk into the future weighed down by the baggage of beliefs and assumptions that have brought us to our knees. Or we can walk away from business as usual and use our work and workplaces, skills and talents to shift the pattern of our entire culture.
Human beings only change when we learn something new – and this is a teachable moment. When the Covid-19 crisis has passed, can we build on this moment? Could a virus teach us about the true relationship between people, the economy and our environment… and how life really works?
Our primitive need to see good triumph over evil may be satisfied by watching Boeing CEO Dennis Muilenburg’s head roll but it keeps us blind to our systemic reality. What’s broken is not individuals or even individual organisations but our entire industrial system.
In the age of climate collapse, what do we say to our children? The problems facing us seem too big to solve. And we seem too small. Doing too little, too late. As students take to the streets all over the world, demanding urgent action, this letter responds to one young man’s despair. And suggests where he – and we – may find inspiration and hope.
As intangible, non-financial assets continue to grow as a contributor to the financial bottom-line, there’s a unique opportunity for HR, Organisation Development and Communication professionals to demonstrate how much culture counts by joining the dots between culture and corporate value.
Marketing professionals are helping to slow down the public response to the critical issues of our time by concealing the ecological truth. But they have a central role to play in shifting human consciousness and values – from casual consumption to conscious living.
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