System change to rescue ourselves and our planetary system is not someone else’s job. It’s everyone’s job. Most of us think the fate of the living world has nothing to do with us. We couldn’t be more wrong. Our professional work is right at the heart of the ecological crisis.
Our primitive need to see good triumph over evil may be satisfied by watching Boeing CEO Dennis Muilenburg’s head roll but it keeps us blind to our systemic reality. What’s broken is not individuals or even individual organisations but our entire industrial system.
Marketing professionals are helping to slow down the public response to the critical issues of our time by concealing the ecological truth. But they have a central role to play in shifting human consciousness and values – from casual consumption to conscious living.
Now and then we observe the world through the lens of living systems and our CultureWork perspective.
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