As intangible, non-financial assets continue to grow as a contributor to the financial bottom-line, there’s a unique opportunity for HR, Organisation Development and Communication professionals to demonstrate how much culture counts by joining the dots between culture and corporate value.
Marketing professionals are helping to slow down the public response to the critical issues of our time by concealing the ecological truth. But they have a central role to play in shifting human consciousness and values – from casual consumption to conscious living.
Ever get the feeling that something is wrong? Our culture conditions us to destroy what is important – and works hard to persuade us there’s no alternative. This essay explores the role of the media in maintaining the cultural status quo – and why it’s time to break the spell and take change personally.
The HR and OD professionals who have been seduced by the measurement logic of economists and accountants mostly try to justify their work using a logic and language that’s part of the problem. It’s not possible to measure and quantify a qualitative, systemic, dynamic reality.
Now and then we observe the world through the lens of living systems and our CultureWork perspective.
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